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Featured image for post: Why Is Employee Engagement Important? (Part 2)

Why Is Employee Engagement Important? (Part 2)

Employee engagement can yield significant benefits to your organization. First, increased productivity could ease organizational goal attainment. You can also observe higher employee retention rates, besides improved revenue generation. Thirdly, happier employees can provide better quality services, leading to higher customer loyalty and retention rates. Managerial roles can also be more accessible when the workforce is more driven and innovative.

Conversely, employee disengagement could have adverse effects. This article will explore the impact of employee disengagement on your organization and how to resolve them best.

How Employee Engagement Impacts Work Performance

Understanding the relationship between employee engagement and work performance can require a manager to consider the following:

  • Whether career advancement opportunities are available for employees.
  • Understanding the roles and responsibilities of individuals.
  • The training, tools, and resources necessary to perform specific jobs in the organization,
  • The recognition accorded to employee contributions to the organization.
  • Whether employees are offered a chance to express their opinions freely.
  • Whether managers express their care for the workforce effectively.
  • How meaningful employee duties are, whether they better the organization or society.

Providing employees with a chance to improve their expertise, combined with a positive organizational culture, can improve individual and team performance. The next step would be to retain top talent by keeping them engaged with the organization.

How Employee Engagement Strengthens Key Business Areas

Employee engagement could yield massive benefits to the organization, ranging from increased revenue to higher customer satisfaction rates. Here are crucial areas that can improve with proper employee engagement.

How Employee Engagement Improves Customer Satisfaction

Customers are happier when they:

  • Receive high-quality services
  • Identify with organizational values
  • They are valued by the organization based on their taste and preference

Engaged employees can lead to improved customer satisfaction in several ways. First, they can offer “above and beyond” service. Employees passionate about their duties extend beyond minimum requirements in service delivery. Personal and intrinsic motivation drives excellence that customers directly feel. Ultimately, customers can feel valued and become more loyal to the organization.

Employees can help to communicate the primary beliefs held by an organization. Customers are likely to identify with brands that share positive traits. The factor can improve sales in the long term through improved customer loyalty.

Engaged employees offer their engagement with customers due to attention and focus. Employees’ verbal expressions and gestures can confirm to customers how much the organization values their relationship.

How Employee Engagement Helps Drive Sales

Consumers often value organizations that offer personalized services. Happy customers translate to higher revenues. Employees play a crucial role in confirming the value attached to customer relations.

Dedicated employees can express their contentment by offering customers premium services. Minor issues such as providing customers multiple options and helping them make an informed choice can significantly benefit the organization.

Traits possessed by engaged employees, such as effective communication, further improve sales. The care given to customer orders can further enhance their satisfaction and loyalty to the organization.

How Employee Engagement Inspires Workplace Innovation

Managers can observe better organizational performance by engaging employees instead of embedding desired behavior in the job description.

Employees linked to an organization’s internal and external aspects constantly explore better ways of increasing their productivity. Engaged employees can express their commitment through constant learning and innovation to meet specific goals in the required time and manner.

What You Can Do To Improve Employee Engagement Right Now

Engaged employees value their work and contribution to the organization. Their enthusiasm and dedication can enable them to perform better. When organizations focus on improving employee perceptions around the Manager, Organization, Job, and Team, they’ll see an increase in employee well-being, performance, and retention & engagement. Here are simple ways in which one can immediately start engaging employees.

  • Encourage and provide opportunities to improve and grow.

Offering employee growth opportunities can help to engage and retain them more. Chances to perform better in individual careers can be a great way to maintain high enthusiasm and dedication among employees. One can add online training sessions and webinars to employee development programs. The strategy can cost-effectively improve employee skills. Complementing peer coaching with manager mentorship can give good results too.

  • Advocate for work-life balance

Providing an excellent work-life balance can improve employee engagement in an organization. Shifting focus from time-based appraisal methods to productivity-based ones can help employees balance social and professional duties. Maintaining a reasonable workload can motivate employees to perform better and value their position in the organization. Introducing arrangements such as remote working and offering flexible working hours can help to improve workplace satisfaction and loyalty.

  • Pledge to focus on better health and wellness for employees¬†

Creating a mutually beneficial relationship can improve employee loyalty levels to an organization. Employee wellness programs should raise awareness of possible physical and mental issues. Creating a regular wellness event program and fitness challenges can help to improve employee engagement.

Improve Your Organization’s Workforce Today

Work Institute focuses on employee engagement and retention solutions. Our employer engagement model can help to collect critical data on attracting talent, training, onboarding, stay, and exit interviews.

Why is employee engagement important? Understanding employee behaviors and attitudes can help to engage them better to improve organizational performance. You can learn more about employee engagement by filling out an online form.

Image Credit: ANDREI ASKIRKA/Shutterstock