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Why Capturing the Voice of the Employee Is Critical to Your Organization

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Employee engagement is a pervasive topic among human resources professionals today, rippling throughout organizations, creating waves amongst leaders that recognize the benefits, and resulting in a swell of interest in capturing the voice of the employee.

Creating a highly-engaged workforce is important to your business. Engaged employees are involved in, enthusiastic about, and committed to the success of the organization. Highly-engaged employees advocate for their employer, stay with their employer longer and go the extra mile for their employer. And, employee engagement is connected to business outcomes essential to an organization’s success such as productivity, retention, pro­fitability, and customer loyalty.

Developing a system to capture the voice of the employee throughout the employee lifecycle is becoming a leading strategy in which modern businesses measure key workplace conditions where employee engagement is most likely to occur. This model of capturing the employee voice provides a more holistic, integrated, and on-going approach to achieving high levels of employee commitment and passion than an annual employee engagement survey alone.

Investing in a system that captures the voice of the employee has benefits. Employee participation and feedback is a form of empowerment and motivation that leads to increased employee productivity and decreased employee turnover. With this, it’s critical to provide multiple opportunities and multiple channels for employees to provide feedback on both working conditions and the business.

Five criteria essential to an effective strategy to capture the voice of the employee:

  • Present at each stage of the employee lifecycle: Newly Hire Employee, Productive Employee, Former Employee, Lost Employee
  • Year-round, on-going with real-time feedback
  • Incorporates multiple research tools and methods
  • Actionable in that methods provide data and reasons
  • Includes regular feedback to employees

Capturing the employee voice is more than a best practice – it is necessary to create a workplace where employees are more likely to be engaged. Incorporating a system to capture the voice of the employee in your organization will result in a wave of positive impact to key business outcomes.


Sources: Work Institute, Spencer-Academy of Management Journal, Stone 2005, Markos, Solomon & Sridevi M. Sandhya 2010, Hewitt Associates, L., 2004, Towers 2003.
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