Strong brands make for powerful businesses.
In the past year, over half of global talent leaders said branding took top priority in their company. In order to gain insight into how people view your company, the Work Institute conducts a complete brand audit. We start by surveying current employees and supervisors to gage the state of internal perception of your business. We then take the next step and survey exits and non-hires to understand the specific issues or feelings that people have when they walk away from your organization. Our employer brand audit is a powerful tool that provides invaluable insight from every angle.
Strong brands also make more money.
According to LinkedIn’s “The Employer Brand Handbook,” a strong corporate brand reduces cost-per-hire by up to 50%, and can also slash turnover rates by as much as 28%. Building and maintaining a strong, positive brand image is a significant asset for hiring and retaining talent, as well as promoting corporate image. Work Institute’s employer brand audit shows you how your brand is viewed in the marketplace, which plays a vital role in advancing your business, reducing internal costs, improving retention, and ultimately - positively affecting your business’ profitability.