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Let’s face it, as a rule most companies still struggle to recognize people as a business asset and human resources struggle even more to help their companies know how. We keep talking about “people as our greatest asset,” yet we often continue treating our talent base as a commodity – to be used up, disposed of, and (if available and affordable) replenished. With unemployment still over 8% and companies still not growing as fast as they would like, companies probably are not feeling the effects.
In the world of workforce research (i.e. employee surveys) the key objective is to measure or diagnose specific employee issues that are occurring in an organization.
Fact is, “emotional” data collected inside is not valid. Repeated studies have shown that data collected by inside sources yields very different results from data collected by outside, objective, third-party agents.