Research Design
Reliable data. Powerful analytics. Direct feedback.
Our research design approach was developed based on feedback from our customers and responsible research practice. We provide powerful business intelligence immediately and directly to your management team -- improving business results quickly.
Survey models combine quantitative and qualitative results from closed-ended and open-ended questions. Survey results can quickly inform the “what”, the “why", and the financial consequences -- Business Intelligence!
Each Question We Ask Delivers Multiple Data Points!
Measure of Employee and Customer Sentiment
- Quantitative distribution of the ratings.
- Answers the questions: What do we need to focus on? Are we improving?
Celebrate Strengths
- Inventory of reasons and verbatim comments for why the respondent gave the Excellent Rating.
- Answers the question: What are we doing great that must be continued and celebrated?
Actions to earn the highest employee or customer endorsement
- Inventory of reasons and verbatim comments for what would it take to get an Excellent Rating.
- Answers the question: What actions are necessary to earn an Excellent Rating?
Remediate Weakness
- Inventory of reasons and verbatim comment for why the respondent gave a Fair or Poor Rating.
- Answers the question: What is going wrong that must be corrected immediately?

